Hello, I’m Rach. A hands on Product Design Lead with 10 years experience crafting customer-centric and intuitive experiences across web and mobile platforms for high growth, e-commerce startups.
*Just updating these case studies
Redesigning the iOS browse experience for Bloom & Wild
Designing Lick’s interactive colour experience for B&Q
Using automation to help customers self serve at B&W
More work you can ask me about
Lick redesign & refresh
I led the redesign of Lick’s website, refreshing the brand’s digital presence to better reflect its evolving identity and customer needs.
White-labelling B&W’s apps
This project involved white-labelling our website and mobile apps to seamlessly onboard and launch a newly acquired brand.
Catering for an expanding range
As the range expands, we focused on product curation that makes it easy for customers to build the perfect gift and the business scale.
Subscription integration for Bloomon
We integrated our new subscription brand onto our digital platforms so customers could easily track and manage their subscription.
Workshopping design principles
Following a rebrand, we established a set of design principles to ensure a cohesive and consistent user experience online.
Splatter design system
For Lick’s newly refreshed website, I worked with the lead engineer to design and build a new design system, Splatter.